The fashion industry is not just uniquely absurd, but diverse in itself and cannot be put into any box. There have been multiple connotative terms that have been associated with the brands, and even if they didn’t match with what the labels have tried portraying, they had to accept it because those words didn’t come abruptly. Similarly, the term Bohemian has been inherently associated with the brand Etoile Isabel Marant, and there was no way out other than accepting it. It would have been tough to allow it, but the bohemian spirit couldn’t be ignored at all. Marant has always had the radical and freewheeling approach towards life, and that has been included widely in all the creations like that of Etoile Isabel Marant jackets and other fringe boots as well. Even though she had had a strict work ethic for the entire stretch, the attitude towards the fashion industry has always been distinctly laissez-faire. For quite a many years, it was quite shockingly accurate that the brands were not available anywhere except France. It was way late in 2011 that they started setting the steps in the international market when the big names have already made their grounds firm previously. The e-commerce launch was the first big move to display the innumerably stylish items that the brand has designed followed by some physical stores popping up one by one. Within a span of just five to six years, almost 90 percent of the Etoile Isabel Marant coats are now sold outside France with twenty-five percent being solely in the United States. In fact, most of their customers get to reserve their items even before the styles get to hit the floor.
What has helped Etoile Isabel Marant identifying the correct style is keeping the models under the radar, because they don’t bother about the trends, they are up to set something new. Stores like Hampden Clothing never forget to feature Etoile Isabel Marant because they know this is one-holiday gift idea that will sell out and out. Xwalker.com has even noticed the sharp contrasts in the designs and styles which keep Etoile Isabel apart, and the slight feminist touch in each of the products make them the biggest hit of all.
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February 2018
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