The new brick and mortal retail by Frye has been the point of discussion in West Coast Store, San Francisco since its debut on 1st October 2016. It boasts an interactive ‘maker wall,’ alongside an array of features such as a library of leather swatches, a leather gallery wall and an inspiration board that refreshes quarterly. The 900 sq.ft space on Fillmore Street was created to celebrate the brand’s 153-year history. The “Maker Wall” was predominantly designed to allow the shoppers to filter products by the leather or suede swatch of their choosing. The consumers can find the corresponding products by picking a leather swatch. Moreover, consumers will be allowed to see what’s available in the store, or to order online, create a wish list, and more. Combining e-commerce with brick mortar, the latest retail model was increasingly designed to give people a view of the brand even when the store is not open. In an interview, the brand CEO Adrienne Lazarus talked about the experiential moment in retail and how people are curious and excited to learn about the brand new in retail. Considering this, Frye has been doing interesting things for last few years. The shop also features a window space, where Frye plans to invite local artists and makers to pop-up in the store. The Frye brand remains true to its heritage and vintage American roots. With finely crafted, fashionable winter boots for women, shoe, and handbag designs featuring rich leathers and quality hardware, Frye has always maintained its legacy.
The brand features a 153-year old brand’s current Modern Icons collection, a line for women and men inspired by the brand’s heritage and legacy in boot designs. Apparently, the storied brand has already reached a new generation. It recently launched a MeetOurMakers campaign on social channels, which introduce makers and craftspeople dedicated to the handmade. You can now find the best deal on a variety of products for both men and women using https://xwalker.com. Apart from classic campus boots, knee high embroidered cuff numbers, and Frye boots sale for women, a selection of other products such as scarves, hats, and ponchos are also exclusive to the store.
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February 2018
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